APPEARS THE FIRST BEER IN THE METAVERSE!

Just some weeks ago the first beer appeared in the Metaverse, the Heineken Silver. The brand made this launch with a load of irony, trying to make satire about the different products that are found in the metaverse, however, in the short time since launch, the brand itself has started to see benefits. It has been a good marketing strategy and, at the same time, there are many customers who have bought the product in the virtual world.

The ironic point has been turned upside down and virtual users have shown Heineken that no idea is crazy and that the metaverse has great power.